PrivatBank, Visa, and NAVI Announce the Launch of a Partnership and Ukraine’s First Financial Gaming Ecosystem

KYIV, December 9, 2025 — Ukraine’s largest bank, PrivatBank, together with Visa, the global digital payments leader, and the legendary esports organization NAVI, announced the launch of a strategic partnership during the Play. Pay. Win. event. The collaboration will lead to creating Ukraine’s first ecosystem of financial products designed specifically for gamers. The partnership brings together PrivatBank’s product expertise, Visa’s technological capabilities, and NAVI’s powerful community to create a new format of engaging an audience that embraced gaming as a part of their everyday lives.

The first artifact of the partnership is a collection of PrivatBank × Visa × NAVI digital skins, available to users in the Privat24 app. This marks the starting point of the future ecosystem and offers a way to personalize financial tools in line with a gamer’s style. The product is positioned as a “card for those who earn game points and cashback”—for people who are used to winning not only in games but also in everyday financial decisions and want to receive real benefits in return. Currently, users can activate 15% cashback in gaming categories, receive a 30% discount on NAVI merchandise, and take part in prize draws for active use of the bank’s gaming solutions, including a unique opportunity to visit the NAVI office.

Throughout 2026, the partners plan to expand the ecosystem and introduce a new gaming card with a personalized design, additional bonuses, integrations, and features for the community. The strategic goal of the partnership is to create a convenient and rewarding ecosystem for gamers that seamlessly combines financial tools, creativity, gaming experience, and tangible benefits.

The partners also emphasized the importance of supporting gaming as a social phenomenon. Today, gaming is not only entertainment but also a way of thinking, self-expression, and communication. Under the chronic stress that many Ukrainians are experiencing, it is also one of the most effective ways to achieve psychological relief. Gaming helps people shift focus, reduce tension, and feel a sense of community. That is why creating infrastructure for gamers has become a strategic decision for PrivatBank, Visa, and NAVI.

“Our key values at PrivatBank include innovating, caring for the future, and being stronger together. Through the PrivatBank x Visa x NAVI partnership, we combined our expertise to enhance the value of the card, turning it into a gaming tool and making the gaming experience more beneficial, engaging, and convenient for all gamers across Ukraine. We want our customers to receive tangible benefits from their everyday purchases within games and digital services,” said Oksana Koniushko, Head of Card Products Department at PrivatBank.

“For Visa, this partnership is more than the launch of a new product. We join efforts with PrivatBank and NAVI to support the dynamic evolution of gaming culture in Ukraine and create financial solutions that meet the needs of young digital natives. Today, gaming is not only entertainment but also an important way to restore mental well-being, which is especially significant in times of constant stress. That is why we strive to build an ecosystem that is not only convenient but truly useful for the community—from personalized services to new opportunities for self-expression and interaction,” noted Olena Molodtsova, Visa Senior Marketing Manager for Eastern and Southeastern Europe, Central Asia, and the Caucasus.

“At NAVI, we are used to playing at maximum level—and we approached the launch of this card the same way. This is the first gaming card in Ukraine created by gamers for gamers. Together with Visa and PrivatBank, we joined forces to give fans more than just emotions: cashback on favorite services, discounts, giveaways, and a personalized skin. This is teamwork by brands trusted by millions—and only the beginning of a big game,” said Oleksii ‘XAOC’ Kucherov, Chief Operating Officer at NAVI.

“NAVI stems from the gaming community, so it is important for us to create solutions that actually work for gamers, not just look good in presentations. Together with PrivatBank and Visa, we are building a simple scenario for NAVI fans, where everyday payments turn into bonuses, activities, and emotions connected to their favorite club. We want fans in every city across Ukraine to feel that they are supported by a strong community and reliable partners who equally believe in the power of Ukrainian esports,” said Andrii Hryshchenko, Chief Executive Officer of the Ukrainian Esports Federation and Communications Advisor at NAVI.

The Play. Pay. Win. event was held in an open format without formal barriers. Guests were able to test the NAVI gaming zone, install their own digital skins, and interact directly with speakers. The format emphasized the core idea of the partnership: staying close to the community and creating products that meet the real needs of Ukrainian gamers.

About PrivatBank

PrivatBank is the largest state-owned bank of Ukraine. The Bank serves over 18 million active customers, while over 70% of Ukrainians use its services. The Bank is the leader in retail, introduces services for small and medium businesses, has created a strong digital ecosystem and a wide network of over 1,100 branches, 5,000 ATMs, 10,000 self-service terminals and 223,000 POS-terminals across the country. PrivatBank works to drive Ukraine’s economy, support the Ukrainian residents and businesses in wartime. We are getting things done! More information at privatbank.ua.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.ua.